Roel Zerner

Outside Escape: City tours with a twist!

Web copy, creative SEO writing, email templates, and translation

Outside Escape needed someone to edit their website copy and translate their tours when I contacted them in late 2023.

What did they get? A copywriter that brought an extra bit of jazz to their web copy, a little twinkle in the eye of their online presence.

Over the course of 7 months, I rewrote most of their website content and translated their new tone of voice to their English pages as well. I also got to work on their digital tours; not only by translating their Dutch content, but also by bringing an extra bit of flair to the tone and style of these online, interactive city explorations.

The result?

A happy client! I continue to work with Outside Escape to this day, providing occasional translation and copywriting services, and even setting up entirely new city tours!

A page from the Leiden tour, including some story elements and a fun bit of info on the player’s surroundings.
Another page from a Dutch tour.
The same page, with my English translation.
Translating riddle poems was a real joy!
The Dutch product page for the Amersfoort tour.
The English product page for the Den Bosch tour.
Another example of a tour riddle. Here I added some flair to the character of ‘Wilma’ and her dialogue, creating a more distinct tone and adding some wordplay.