Apple: localization website audit

A copy audit on localization quality and brand voice consistency

Note: due to NDA constraints, I’m not able to show direct examples of my work or provide more details about this project.

In May 2026, I was hired by OLIVER agency to work on a localization audit for Apple’s Dutch website. Over the course of several weeks, I checked nearly 20.000 words worth of copy to verify its adherence to Apple’s marketing style guide and tone of voice.